Discover IGNITE

IGNITE: An Osaka-based Global Company Embracing Diversity, Where Everyone Thrives

Learn what sets us apart from other companies and the benefits of working at IGNITE. We answer the key questions applicants have.

What is IGNITE

A business focused overseas?

How are we different from a typical marketing agency?

Let us explain IGNITE's mission and the strengths of our business.

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Becoming a "Bridge" Between Japan and the World

IGNITE offers comprehensive one-stop services, covering everything from accurate analysis and strategic planning for overseas markets to advertising management, website production, and system development.

Through our deep understanding of global markets and our one-stop service model, IGNITE acts as a vital "bridge" connecting valuable products and services with their target audiences overseas. From our base in Osaka, we're energizing the world.

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IGNITE's Business Strengths

IGNITE's team includes members from many different nationalities. A key strength is our ability to devise appropriate marketing strategies for specific challenges, as each member is deeply familiar with the culture and customs of their respective countries.

Furthermore, bringing together members from diverse backgrounds and cultures fosters multifaceted perspectives, leading to the generation of new ideas. This is a major driving force behind IGNITE's business growth.

Borderless Global Strategy

It's estimated that around 1.5 billion people worldwide use English at a practical level. Including those who speak English as a second language, it's clear that a vast number of people use English globally. It's no exaggeration to say that business development capitalizing on this trend of globalization is crucial for the future.

IGNITE doesn't limit itself to the Japanese domestic market; we specialize in "global marketing" services designed to solve customer acquisition challenges worldwide. Our strength lies in our multinational team's ability to accurately grasp the characteristics and culture of target countries, enabling us to effectively plan and execute marketing strategies.

One-Stop Web Marketing That Delivers Results

Often, efforts to solve customer acquisition challenges fall short if they only involve creating a marketing strategy or only producing creative assets like ads and websites.

Moreover, attempting course corrections can be difficult and time-consuming if the strategy company and the creative production company are separate entities, leading to inflexibility.

IGNITE handles all aspects of marketing – from strategy development to creative production and system development – in a seamless one-stop process. We conduct A/B testing and analysis as needed to achieve the required results, ensuring reliable and efficient customer acquisition success.

How We Differ from Competitors

Typical Web Production Company:

• Success in global marketing is difficult without a deep understanding of the target country's culture and characteristics.
• Typical companies often lack staff with sufficient global expertise, leading to strategies and creative work developed without a deep understanding, which ultimately fail.
• Translation might rely heavily on machine translation, and their service scope may be limited, allowing them to handle only a fraction of the overall global marketing effort.

IGNITE

• IGNITE boasts a diverse team of multilingual, multinational members who are experts in various cultures and national traits. We are confident in the high quality of our marketing strategies and creative outputs.
• Our translation process goes beyond literal translation, focusing on thorough localization. Mandatory native checks by multiple team members ensure a consistently high level of quality across all deliverables.
• Our one-stop capability allows for flexible adjustments, A/B testing, and efficient, reliable progress towards achieving results.

Industry Landscape and Challenges

What challenges and potential does the global marketing industry, where IGNITE operates, currently face?

Let's delve into the industry's current state and issues.

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Scarcity of Information Networks Connecting Japan and the World & Vast Untapped Potential in Global Markets

The global marketing industry is still in its developmental stages. While Japanese attractions, manga, and anime culture are in high demand overseas, the reality is that appropriate information often isn't effectively reaching audiences – either from Japan to the world or vice versa.

Particularly in the Kansai region, there are few companies specializing in global marketing. This means many attractive cultural aspects and products unique to Kansai remain largely unpromoted to the world – a significant challenge.

A primary reason this market remains underdeveloped is the "language barrier." Simply speaking a foreign language isn't enough; without understanding the culture and customs, effective marketing strategies cannot be formulated.

Another major challenge for the global marketing industry is that Japan currently offers limited opportunities for talent with global expertise to thrive, and there are still too few companies where they can effectively apply their skills.

大阪の魅力を世界へ

Inbound demand for Osaka

IGNITE in 2030

Looking ahead, we aim to become the leading force in the Kansai region's global marketing industry, serving as a team that effectively communicates the charm of Osaka and the wider Kansai area to the world. Furthermore, we are committed to developing systems that allow bilingual talent to fully leverage their abilities, fostering workplaces where everyone can succeed, regardless of nationality or cultural background.

Business Development Centered on Marketing

IGNITE's business activities revolve around marketing. Company growth requires revenue, and revenue is generated by people. By implementing appropriate marketing strategies targeting the vast global market, we aim to attract more international visitors and customers, thereby contributing to the vitalization of the Japanese economy.

Creating an Environment Where Bilingual Talent Can Thrive

Despite being able to speak both their native language and a second language, many bilingual individuals still lack sufficient opportunities within Japan to fully utilize these skills. Bilingual talent holds immense potential for future economic revitalization. Expanding environments where multinational talent can thrive is one of IGNITE's core missions.