Meet Our People

A Message for Those Interested in IGNITE

Hear directly from our leadership about their vision and get to know our global team members.

Messages from Management

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Yoshiaki Kosuge Representative Director & CEO

I want to liven up Kansai people and companies with the aim of becoming Kansai No. 1 in the overseas marketing industry

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Why I Started IGNITE

I myself was born and raised half New Zealand and half Japanese. What I felt when I came to Japan in 2013 is that there are very few fields where bilinguals can play an active role. Since we understand both Japanese and foreign languages and cultures, we were studying marketing with the thought that there must always be fields we can contribute to, and I came to see the issue that the marketing field for overseas markets is still weak in Japan.

In particular, in the Kansai area where I lived, there were very few companies developing overseas marketing, and as a bilingual person, I often get consultations from the corporate side. I was surprised that there was so much demand for bilingual marketing, and at the same time, I felt that there was great potential in developing this as a business, so I launched IGNITE.

What IGNITE Wants to Bring to Society

First, I would like to further expand my overseas marketing business and spread the appeal of people, companies, and culture living in the Kansai area more and more to the world. Kansai is a region that is still less known to the world than Kansai people might think. Since Japan is in such high demand in the global market, I would like to use the power of marketing to support the development of Japan, especially the Kansai area where we live.

We would also like to contribute to creating an environment where bilinguals can play an active role. I have been keenly aware firsthand that the environment is still not ready in the Kansai area. I would be happy if IGNITE embodies a workplace where everyone can make the most of their strengths, even in different countries and cultures, and expand that environment to other companies.

The Kind of People I Want to Work With

IGNITE is committed to creating an environment where each member can work proactively with discretion. Therefore, it is a company suitable for people who can work positively and independently on any kind of work.

It's still a young company, so rather than relying solely on the company to proceed with work, I think it's the perfect environment for people with high ambition to run the company together or grow themselves together with the company.

By all means, let's grow IGNITE with us and liven up Kansai.

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Daisuke KawabataDirector & CMO

Breaking down the wall between Japan and overseas

What made you join IGNITE

I myself had the experience of traveling as a backpacker to Australia and Asian countries for about a year and a half in the past, and I was interested in jobs related to overseas.

Therefore, I was very attracted to IGNITE's business content, which links overseas and Japan, and as I talked with the representative Kosuge many times, I had many opportunities to come into contact with his thoughts on Japan and his desire to liven up Osaka, and gradually my desire to be involved in IGNITE's business became stronger.

Of course, putting myself in a new environment isn't easy, but since I only live once, I decided to join IGNITE as an executive because I wanted to challenge myself to do what I wanted to do.

The Future Vision for IGNITE

We have a goal of becoming a company that can accelerate global business development from Japan to overseas, or from overseas to Japan. The current situation is that there is still a wall between Japanese and overseas markets, and I hope to promote Japan or Osaka to the world by providing services that can break down those barriers.

Also, as a tourism-oriented country, Japan aims to attract 60 million tourists by 2030, so IGNITE would like to aim to be an entity that can contribute to that.

The Kind of People I Want to Work With

IGNITE is a very liberal workplace, but the members have a very strong sense of responsibility. Instead of just working on what they are told, they are deepening learning with positive alpha and increasing the value provided to clients, and each of them acts with independence. Therefore, IGNITE is perfect for those who can think things for themselves and those who have a strong sense of curiosity.

Also, I believe that we can survive in the future society if we have the three skills: web marketing, English, and communication skills. I would like to work with people who want to improve these skills and liven up IGNITE.

Global members

Guided by our mission to 'Connect Japan and the World,' IGNITE brings together bilingual experts from around the globe who love Japan, forming a professional team. This allows us to handle business operations broadly, not only from our base in the Kansai region and Japan but also from locations including the United States, New Zealand, China, the Philippines, Nigeria, and other countries.

Where Individual Journeys Converge

Every member brings their unique life story, shaped by their experiences from birth to the present.

At IGNITE, we believe these diverse experiences forge individual personalities and values, becoming powerful assets that fuel creative ideas and skills.

This ability for each member to approach client challenges from multiple viewpoints is key to finding effective solutions.

A Multinational Hybrid Team Operating Globally

The global members belonging to IGNITE possess distinct individualities, differing not only in origin and language but also in career paths, customs, and religions. We believe that because our members don't just speak foreign languages but also deeply understand the associated cultures and customs, they can create truly accurate marketing strategies and high-quality creative work.

Solution Teams Tailored to Each Project

At IGNITE, we form teams specifically structured for each project.

We adopt this system to ensure maximum results by considering each member's unique skills, experience, and suitability for the tasks involved.

Marketing

We identify the core of client challenges and devise precise marketing strategies to efficiently and reliably achieve the desired outcomes.

Translations

Our translations go beyond mere literal conversion. Team members with deep cultural and customary understanding handle the work, ensuring high-quality, genuinely localized deliverables.

Content

IGNITE's global members adopt an overseas user perspective, leveraging diverse viewpoints to plan and create effective content.

Developments

We support marketing success by developing tools like CRM (Customer Relationship Management) and CMS (Content Management System) that enhance marketing initiatives.